Do you often ask yourself, “Should I invest in digital advertisement when I am just a start-up?”
Before we answer your question, ask yourself, “Do you want to drive valuable results to your online business?” “Do you want to increase your business reach?”
Any business without a well-planned digital adverting strategy is like a car with no driver. Think we are exaggerating? Well, we are not!!!
Did you know, by the beginning of 2021, more than two billion people are expected to make their purchase online? This is a huge number that can impact your online business positively or negatively.
Are you targeting your potential audience? Looking at the number alone, there is a large potential audience out there willing to invest in your products and services, if you reach out to them. This is when digital advertising strategies can help you tap into the prospective audience.
Before we list out the benefits of digital advertising over traditional marketing, let’s discuss the different types of campaigns you can invest in.
Email Campaign
If you think emails are dead, you are probably wrong. Email campaigns can help small businesses reach out to their potential prospects without investing a lot of money. Moreover, emails are very easy to set up.
Businesses that do not have websites of their own can also use this type of campaign. All they need is to set up their Facebook business page and pair their email list with the page to give their marketing campaign the right start. .
Pay Per Click (PPC)
Have you heard about PPC? This is another common yet effective digital marketing strategy. However, you need to invest a lot of money to rank your website in the top paid search engine results for certain keywords.
However, you can still use PPC with affordable longtail keywords. Based on a recent study by IAB’s 2019 Video Advertising Spend Report, video ad spend continues to grow. In fact, it has increased up to 25% this year.
Content Marketing
If you are looking forward to driving traffic on your website and increase engagement as well, content marketing is the right answer. In this campaign, you can use any kind of content you have.
You can use blogs, articles, videos, infographics and any other kind of content you currently have on your website. However, make sure your content is driven by keywords to help you reach out to your prospects with ease.
Social Media
With the advent of technology, the popularity of social media has increased many folds. Now it is possible to reach out to your audience anywhere around the globe. However before you choose to leverage the benefits of social media, you should have the willingness to invest in it.
Also, it is important to identify the social media network your audience is most active. Is it Facebook, Instagram, LinkedIn, Twitter or other media? Spend some time researching your target audience to see which platform you should invest in.
Benefits of Digital Advertising
Check out the top 6 reasons why you should invest in digital advertisement over the traditional advertisement.
Cost Effective
Cost-effectiveness is one of the biggest benefits startups can get from digital marketing. Digital marketing helps you save money while helping you obtain more leads. As digital marketing puts small and big businesses in the same playing field, it becomes affordable for start-ups to market their services and products to interested customers.
For instance, you can choose a budget you want to spend on PPC advertising. This is one of the unique advantages of online marketing.
Measurable Results
Looking for measurable results? The digital advertisement makes it easy to track the result of your campaign. Moreover, it also makes it easy to know if your current strategy is helping you drive traffic to grow your business or not.
While traditional advertisement methods can be extremely effective, it can become a bit difficult to measure the success rate. On the other hand, every type of digital advertisement comes with a tracking system to make it easy to track the results of your campaign. Tracking results makes it easier to improve the campaign and see what works best for your business and what doesn’t.
Product Page
Videos help you keep your product page short and your visitors engage. You can use videos to illustrate the features and benefits offered by your product and services. Further, you can even choose to add customer testimonials in these videos to create a lasting impact on your audience.
Target Potential Customers
When you choose traditional form of advertisement like billboard advertisement, you are taking a shot in the dark that the message will reach your intended audience. It does not offer you a chance to reach out to your potential customers exclusively.
On the other hand, with digital marketing, you can target the right audience. SEO allows businesses to reach out to their potential customers who are searching for their services and products.
By targeting your potential customers, you can do more with your marketing budget and resources. With digital advertisement, you don’t have to be worried about spending money on advertisement that won’t reach your audience.
Make Changes as You Need
Another advantage of digital advertisement over traditional marketing is that it allows you to make changes in your advertisement as and when you need it. With online marketing, you have the power to make changes even after your ad has gone live.
It is easier to update your PPC campaign, tweak your social media ads or optimize your SEO campaign as compared to making changes on flyers or billboard advertisement.
Reach out to Qualified Buyers
Nowadays everyone owns a smartphone and is socially active on one or multiple social media networks. Digital advertisement allows you to target your audience where they are. Digital advertisement increases your customer reach while helping you stay focused on your potential audience.
According to eMarketer, 2.34 billion people, or about one-third of the earth’s population uses social media platforms regularly.
Digital advertisement help you reach out to engage consumers not only through social media content but also through advertisement.
Improves Conversion Rate
One of the greatest benefits of digital advertisement is its ability to improve conversion rates. When you are investing in digital advertisement strategies like conversion rate optimization, you increase your conversion rate.
Digital marketing allows you to target more specific leads and focus on people who are genuinely interested in your business and its services. As your company earns more conversion, it grows rapidly.
The Bottom Line
Your business will grow many folds by taking advantages of the benefits offered by the digital advertisement. Investing in digital advertisement services will help your business earn more leads, increase conversion rates and generate revenue
If you want to take your business to new height, contact us today.
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