11 Social Media Posts Ideas To Effectively Engage Your Audience

People remember stories and are eager to share them with other people. The reason why they work is that your audience may have a similar story or may be undergoing a similar situation. This helps business connects with its potential audience on a more personalized level.

Sharing a story can become one of your most engaging posts. Also sharing a story encourages discussion as people would love to highlight their struggle.

Do you regularly update your business blog with fresh, engaging and interesting content? How about sharing it on your social media platforms?

If you feel confident that the content will connect with your audience and resonate with them, make sure to share it on social media to increase its visibility and add value to your customers’ life.

There is no better way to showcase your business than by sharing a culture post. This type of post highlight what your business is all about and what you stand for. You can choose to share behind the scene from an upcoming launch or share images of your employees doing quirky things.

You can also take this opportunity to thank your customers who have helped you on your journey.

Are you organizing a sale, planning an upcoming event, or doing a giveaway? Facebook offers you a chance to increase your engagement by offering a special discount or a freebie.

These types of offer posts will attract a lot of comment and send a signal to the Facebook algorithm that you are sharing quality

When compared to blog posts, news articles get more social shares. Some businesses prefer to focus on creating long-form content instead of focusing on trending industry news.

You can choose to share news on your social media accounts to grab potential customers. You can choose to follow popular trade publications or websites and retweet interesting news with your followers.

Have you ever read Buzzfeed? Not everything they share on their social media channels is a blog post or article. They engage their audience by asking a burning question. You can do the same.

If you are feeling the creative block, you can ask your audience what kind of content they would like to see. This will give you an idea of what your potential audience really look forward to reading. You can even ask a funny question to get your audiences’ insights.

Do your customers regularly review your services and products? Does your company have dedicated consumers? Let your potential customers hear their voices and thought on your social media channels.

Retweet the kind words left by your existing customers or create posts with their testimonials directly. Make sure to include their names and social media handle. This will help increase your business credibility.

No one is immune to memes – whether it’s a celebrity, emerging artist or even your beloved furry friend. You can add a fun twist to your plain posts by using GIFs and memes. Moreover, these posts are too irresistible for your audience to scroll past.

Memes and GIFs are becoming extremely popular. Moreover, companies have found that they receive far more likes and retweet with memes than regular images. However, make sure the memes and GIFs are relevant to your business and audience.

No matter which industry you deal in, holidays are a big deal for everyone. Show your holiday spirit by sharing a holiday-related post on your social media channels. It can be anything from interesting images to GIFs and short videos.

Have you ever come across an infographic while scrolling your Facebook? Did you stopped to take a look? Infographic offers companies a fantastic way to share a step-by-step guide while sharing tons of information.

Whether you choose a curated infographic or create your own, your audience is sure to get hooked.

Everybody loves free stuff, right? Whether it’s a free eBook, white papers or other downloadable content, your audience will always appreciate free content. You can put together a content bundle or a downloadable infographic.