Is your business actively involved with Paid Facebook Ads?

According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.”

The popularity of Facebook is due to its unparalleled targeting capabilities. It allows businesses the option to target messages to specific demographics which is not offered by any other paid advertiser.

However, as they say, “With great power come great responsibility.” This holds true for Facebook advertisements also. If you are a novice in Facebook advertisement, you may find it tough to get started.

If you are interested to dive in and reap benefits offered by the Facebook advertisements, make sure to steer clear of these common beginner mistakes, people often commit with paid Facebook Ads.

Mistake 1 – You Don’t Have Clear Goals

Before you start with Facebook ads, it is important to know what metrics you are holding them accountable. In other words, you should have a clear end goal in mind. You can use Facebook ads to track a number of different actions such as:

  • Email opt-ins
  • New page likes
  • Website click-through
  • Post level engagement
  • On-site sales
  • Lead generation

The metrics you choose to track will depend on your individual business goals. If you are a new organization, trying to generate awareness around your business, you need to keep a track of the number of followers your Facebook page has.

Make sure to have a specific goal in mind to make sure you are spending your money wisely.

Mistake 2 – You are Using the Wrong Format

This can happen when you are new to Facebook ads or you are following an ad campaign of some other business blindly. This can also happen if you have not analyzed whether you are using the right format or not.

Facebook updates the ad formats all the time. Therefore, before you start a Facebook ad, make sure to study the platform’s ad type carefully and choose what you think align with your business goals and potential audience.

Mistake 3 – You are Targeting a Broad Audience/strong>

This is one of the biggest mistakes entrepreneurs often make when running Facebook ads for the first time. Instead of focusing on a single and more clearly defined demographic, they try to target a large audience which can increase their bounce rate.

If you have been seeing low engagement with your campaigns, try to target a more focused demographic. You can add further targeting criteria to increase the accuracy of your advertisement.

Mistake 4 – You Don’t Have a Well Structured CTA

You are not running a Facebook ad for charity. You want to earn profits for your business through Facebook ads, right? You run advertisements to capture the attention of your potential customers and pursue them to take an action you have specified in your ad.

This is when having a clearly defined Call-To-Action is important. The Facebook ad is there to sell the click-through, rather than selling the service or products. Instead of going on a long explanation of the features, and the outcome, focus on grabbing customer’s attention and creating enough intrigue so that people take the required action.

Remember to keep your ads simple and straightforward.

Mistake 5 – Using Too Much Text

Did you put in a lot of effort to come up with an interesting custom image, engaging text, and a user testimonial only to get rejected by the Facebook ad text rule?

Text-heavy images are not preferred by Facebook ads as they stand to suffer diminished distribution as compared to images that have no or low text. So before posting an ad, remember to keep the text to a minimum.

Mistake 6 – Non-optimized Images

Have you been using images that are not optimized for Facebook? Many newbie marketers struggle to earn profits from their ad campaigns because they are putting incorrectly sized images in their ad campaigns. In order to make it easier for people to view your ad on various devices, make sure to stick to the ideal image size provided by Facebook.

Mistake 7 – You Use Stock Photos/strong>

Along with considering the size of the images, it is vital to check its ability to attract eyeballs. Have you ever come across a Facebook advertisement that features distorted images or images that are not related to the product or services?

Don’t let that happen to your business. Advertisers often use misleading images to catch the eyeballs. However, in order to attract your potential customers, make sure you follow the best practice to capture attention. Along with using the right images, you can also experiment with the color scheme to make the ad more interesting.

Mistake 8 – You are Setting Up Too Many Ads

While you may be excited to get started with the Facebook ads and earn big returns, don’t bombard your audience with too many messages.

People often browse social media networks to relax. They are not there to shop or see ads. However, if they started seeing too many ads related to your business, they may start thinking negatively about your brand.

Too many messages or ad notification can saturate your audience who may choose not to buy anything from you. While it can be tough to determine when you are hitting the threshold of saturation, one warning signs you should take note of is the loss of engagement even when you are targeting a well-defined audience.

If you believe your audience is getting saturated, take a step back and pause the campaign for a bit. Come back when you have something really interesting and valuable to offer to your audience.

Have you advertised your services or products on Facebook? Have you committed any of the above-listed mistakes? Have you seen some new marketers making mistakes on Facebook ads? Share your experience with us in the comments!!!

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