A website is the face of your company…

And mastering website design can be difficult…

While the website design needs to be creative and appealing, the website needs to make money as well. You need a web design that boosts conversions and generates profits.

When it comes to fixing problems with a business website, organizations often focus on content marketing and SEO efforts, but what if the problem stems from the design of your website?

Surprised?

Organizations often put too much time and money into designing an appealing website that they forget about maximizing their conversion rates.
A poorly designed website makes it difficult for customers to find what they are looking for and leave them overwhelmed. If you want to retain your existing customers while attracting new customers, it is vital to fix these problems.

Web Design Mistakes You Are Committing

If you are making some of the following design mistakes, it is time to get proactive about fixing them.

  • No Responsive Design

    One of the biggest web design mistake companies often make is a poor mobile experience. Lately, responsive design has been listed as one of the most essential features of a website.

    As more and more people are browsing the internet on their mobile devices, a responsive design makes it easier for people to access your website irrespective of the device they are using.

    Mobile accessibility also helps improve your SEO ranking as well as the user experience. There is no reason why you should not choose a responsive design for your website.

  • Above the Fold

    What is the first thing your customers see when he lands on your website? Are they able to make out what your services are about? Is the name and purpose of your business immediately clear to your client?

    When an online user land on your website, make sure your business name, services and products are prominently displayed on the home page.

  • 404 Page Error

    If your potential customers make a typo in the URL or click on a link that no longer exists, they will be redirected to the 404 page. Did you know 404 pages are traffic killers?

    A majority of users will hit the back button and move on to your competitors’ website if they hit the 404 page. Make sure your 404 page is thoughtfully designed to delight, inform, entertain and help the visitor find what he is looking for. Instead of being a dead end, it should create a bridge back to your website.

  • Scattered Menu

    Studies have proved time and again that when the human brain is given too many options, it can get anxious and end up picking nothing. So when designing your website menu, you do not want to create such a situation for your audience.

    If the menu is scattered all over the place, the likelihood of your customers finding the information they are looking for is close to none.

  • No Suggestion to Next Step

    One of the biggest mistakes you can make while designing a website is the lack of lateral navigation. Once a customer visits your website, they are confused about the next step. Where should he go next? With no related content or clear CTA’s, you are creating a window for exit instead of converting them into a potential sale.

  • Slow Loading Speed

    You have 2 to 4 seconds to grab the customer’s attention. But if your website takes more than 4 seconds to load completely, it can drive away the customers. Remember, the slower the site, the more likely a user is to bounce.

    The loading speed of 3 seconds is the accepted best practice if you want to keep your visitors interested in your services. Moreover, page speed can significantly impact your ranking. Google uses different metrics to assess the speed of the website. So make sure you are not making this mistake.

  • Unclear Font

    Did you choose a unique font for your website? Is it illegible? Hand-drawn scripts, cursive fonts, and symbols are often difficult to read. A font that is difficult to read decreases cognitive fluency.

    People often prefer a website with a clear and legible font that is easy to read as an unclear font decrease understanding.

  • Using a Variety of Fonts

    Using different fonts throughout the website is as confusing as using unclear fonts. Using different font style, size and type can create confusion and distract the visitors from the actual message.

    Moreover repeatedly changing the font can also decrease cognitive fluency and act as a visual speed bump. Instead, try using a single font style, and type consistently through the website.

  • Unclear Purpose of The Copy

    Have you seen a poor conversion rate even after having a straightforward user flow? May be there is some problem with your content.

    If your online visitors are unable to understand who you are or what services you are offering, you are in deep trouble. Instead of using unclear words, or having a copy that describes a vague outcome rather than talking about a specific offering, choose a copy that clearly describes your services in the simplest manner.

  • Not Secure Website

    Does your web address still starts with http://?

    If your website isn’t securely hosted and does not have an SSL certificate installed, this sends out a warning sign to your customers.

    Your web address should start as https:// instead of http://. Apart from building confidence, having an SSL certificate installed can also help you increase your SEO ranking. Site security extends beyond your hosting. Learn more about the difference between http:// and https://.

  • Overly Minimalistic Design

    Have you opted for a minimalistic approach for your website? Choosing a minimalistic approach can leave your customers frustrated. In an attempt to try out trending web design, you will end up losing your potential customers.

  • Planning a Redesign?

    If you have committed any of the above mistakes and are planning to redesign your website we have got your back. Reach out to us to discuss your project or get your queries answered!!

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