Wait!!!
Are you still using the old methods to market your business online?
Are you still unaware of the benefits offered by multiple social media networks to reach out to your customers, without investing a lot of money?
If your business isn’t on Facebook or Instagram these days, it’s time to get an account NOW!!!
Nowadays, as social media has become an integral part of our lives, it is too popular to ignore. Did you know, Instagram or Facebook can help you kick-start your business and make it easy to reach out to your potential customers?
Why Choose Instagram?
With a bunch of social media networks available, why should you choose to market your product and services on Instagram?
Well, Instagram is the 2nd most engaging social network after Facebook. Moreover, it has grown immensely over the years and has more than one billion monthly active users and more than 500 million of them use the platform daily.
Keeping your business goals in mind, Instagram can turn out to be one of the best content marketing platforms to help you increase your business ROI.
But Will It Work For My Business?
Instagram is a photo-sharing network that was once popular among young teens only. But over the years Instagram has continued to grow as one of the most popular social media channels and attract users from all age groups.
When considering Instagram as a marketing channel for your online business, you should answer the following questions.
What Products Do You Sell?
While Instagram majorly employees pictures and short videos as the main source of user connection, make sure your business roots for engaging visual content. When using Instagram, get more creative. You can share what’s happening in your company, product launch, behind the scenes and more to connect with your customers. Alternatively, Instagram can also be used to build a reputation among your followers.
Is your Website Responsive?
A majority of active users on Instagram use mobile devices to browse the network. This means in order to promote your business on this specific social media channel your website should be mobile-friendly.
What are The End Goals?
What are you trying to promote? What are you trying to achieve through social media marketing?
Before you start promoting your business on Instagram, you should have a clear picture of the end goal you want to achieve.
As your business Instagram page can only include the clickable link in the bio and not on the posts itself, make sure you understand that Instagram can be used to build a reputation and a loyal customer base.
Having a clear goal in mind and aligning them with your social media marketing strategy will help you reap the most benefits.
Are Your Competitors on Instagram?
If you still think Instagram is not the right social media platform for your business, poke around a little and find out if your competitors are on Instagram? If they are already there, you are missing out on converting your potential customers into paying clients. Figure out what they are doing and then work around to build a stronger social media strategy for your online business.
Benefits of Instagram Marketing
While there is no one-size-fits-all answer when it comes to Instagram marketing, there are still plenty of benefits you can avail by marketing your business on Instagram.
Here’s a quick rundown of why you should choose to invest in social media networks.
The World Is Going Mobile, Literally
For years now, the number of users, using mobile devices to browse the internet has increased drastically. As of 2019, the time spent on mobile media (52.8%) is significantly higher than that of the desktop (44%).
Over the years, mobile devices have become the primary way to access online content. This gives organizations an opportunity to capture the Instagram market. Unlike other social media platforms, Instagram was originally conceived as an app. Although other social networks have invested heavily in their mobile applications, it is not possible for a platform, which was created originally for desktop, to function as seamlessly and intuitively as a network that was primarily designed as a mobile application.
Moreover, the simple, stripped-down interface of Instagram makes it easy to use for people across all age groups.
Increased Visibility
It can be difficult to ensure that your post gets maximum visibility on Facebook as the channel give its users a high degree of control over what they want to appear on their news feed. Moreover, according to the Facebook algorithm, the News Feed is curated based on the user’s connections and interactions. So if your followers do not consistently engage with your posts, there are high chances that they will stop seeing your updates.
On the other hand, Instagram offers you the best chance to get your content in front of the customers seamlessly.
Leads to Increased Engagement
Sharing content is not enough. You need to leave an impact on your potential customers. Like, share, comments are all indications of how engaged your audience is with your content. The more you are able to capture your audience's interest, more opportunities you get to build credibility, brand value.
Moreover, if leveraged correctly, social media marketing can also help give a boost to your SEO efforts. With a clear interface, judicious placement of advertisements and precise focus on visual content, Instagram is the industry leader.
Have a well-defined marketing goal?
Want social media channels to play an active role in promoting your products and services?
Can’t think of what to post next?
We are here to help. Get in touch with expert professionals at Concevoir Web Services to learn more!
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