Web Design Trends That Will Dominate The Industry in 2020

Simplicity is often seen as the ultimate sophistication. While full-bleed images were quite trendy in the past they are a passé now. Instead of parallax design and full-bleed images, companies will be digging minimalistic designs and white space around websites.

Designers nowadays are gravitating toward solid structures. Moreover, they want to include more white space to give the design's stability and canvas.

The year 2020 will see websites with wide frames of white spaces. By giving each element a generous amount of space, it will make the visuals pop. Moreover neatly structured frames help prioritize and separate different parts of the page.

Contextual Technology

Artificial intelligence (AI) is making its impact felt in a wide range of industries and web design is not far behind.

The artificial intelligence technology automates the aspects of web design, making it easier and quicker to design websites. AI technology is progressing at a rapid pace and designers are more likely to benefit from it if they adopt it in 2020.

Further, AI also feeds into contextual technology which helps provide tailored experiences to the customers and feel more human. The future of web design includes contextual technology with modern technology such as AI to offer a seamless experience to the customer.

Dark Design

The year 2020 will be all about dark designs. It is going to be the biggest trend of the year which will focus on UI design. Dark backgrounds make the elements on the website stand out while improving visual ergonomics.

Dark designs not only look ultra-modern but are easy on the eyes and make the design element pop. Did you know dark screens are better for OLED screens as they help extend screen lifespan and save power?

Will you choose dark designs for your website?

Imperfectly Perfect

Gone are the days when everyone was looking for a perfect website. Imperfect design elements inject emotions and connect the brand with its customers. After seeing perfect web designs, online users are now craving for impersonal graphics.

2020 will see a big trend with hand-drawn icons. These icons will give web designs a realness which visitors will find appealing. Unique hand-drawn icons give companies a chance to show off their brand personality and stand out from their competitors.

In the next year, we will see more designers purposefully adding messy looking elements to the web design.

Soft Shadow and Floating Elements

Another design trend that will be big in 2020 will be soft shadows and floating elements. These elements make the design more interesting and add layers to the design.

Adding soft shadows help create depth to give the web page a 3D look. Moreover, this trend can be used with graphics, photos, and text. Designers will be seen adding an extra touch to 2D designs with soft drop shadows to give the design a lightweight feature.

Graphics and Photography

Have you seen websites that use an equal amount of graphics and photographs? Brands are using real photographs with graphics and illustrations to communicate a customized message. Using real images helps businesses stand out from the crowd.

Images supported by graphics also help add a personality to the web design. However, when using this aspect, make sure the illustration style and graphics are in sync with your brand personality.

Focus On The User

When designing a website what is the most important aspect? User focus, right? But, the year 2020 will see a more pronounced focus on the user. Companies are thinking through what a customer is trying to solve by coming on the website. Instead of pushing what they think the consumer needs, brands are more focused on what the consumer actually needs.

Asymmetric Layout

Websites are often grid-based, playing it safe. While well-arranged websites are not that bad, in 2020, asymmetric layouts will receive more attention.

Personal websites and blogs, in particular, are more likely to gravitate toward this design element to add an unbalanced fun and enthusiasm to their website. Broken grid designs are appealing due to their perceived uniqueness.

However, there’s a catch.

Brands with a large amount of live content may find that asymmetric design onsets a chaotic experience or their customers. To keep their users happy, they may need to reconsider the idea of switching their website to asymmetric design.

Voice Capable Interface

It is difficult to keep your users interested in the website for long, but smart businesses know how to capture and lead an increasingly distracted readership.

With Cortana, Siri, and Google Now gaining popularity, more and more businesses are embracing voice-over-text. Voice capable interface offers the convenience of speaking directly into the device rather than entering the query.

Voice-enabled features also give the busy audience an opportunity to find what they are looking for with no effort. As device screens are becoming more and more compact, voice-powered models deliver personalized content in a way text cannot.