ChatBots are here to stay as they have opened a new realm of communication between customers and businesses. As ChatBot has grown and improved in the past few years, businesses are using them to improve their operational efficiency, reduce churn rates, enhance the company’s customer service, drive better engagement and improve overall sales.
What Are ChatBots?
ChatBot has become the buzzword lately. But what are ChatBots?
ChatBots are artificially intelligence systems designed to have a conversation with the customers via text or voice interface. Businesses often use the ChatBots to provide proactive customer service experience. Over the past few years, the number of businesses using ChatBots has grown exponentially. By the year 2020, 80% of businesses will have their own ChatBots.
What Are The Available Options?
Customers prefer to get real-time answers to their queries from the businesses they are interested in. This is when the role of ChatBot comes into play. Broadly, ChatBots are classified in to the following categories.
Social Messaging ChatBot
These ChatBots utilizes social messaging platforms such as Facebook and allow customers to interact with the business directly on the social media network.
Action ChatBot
These types of ChatBots are used to follow through a specific action by requesting relevant data from the customer.
Natural Language Processing (NLP) ChatBot
NLP ChatBots are able to understand the spoken or written language and come up with a relevant answer.
Scripted ChatBot
A predefined questionnaire is used by scripted ChatBot to interact with the customer.
Contextual ChatBot
This is one of the most used ChatBot. Based on artificial intelligence and machine learning, contextual ChatBot often self-improve overtime and help customers get their questions answered accurately.
Choose The Right ChatBot For Your Business
ChatBot help companies automate the mundane tasks and work as a communication agent between the customer and the business. ChatBots are programmed to handle day to day queries and offer the best possible solution.
However, before you choose to install ChatBot on your website, here are a few tips that will help you choose the right ChatBot according to your business needs.
Target Audience
Before selecting a ChatBot, think about your target audience. The ChatBot you choose will serve as a bridge between you and your potential customers. It should be able to understand their preferences and cater to their needs.
Define Objectives
It is vital to identify and narrow the specific tasks you want to automate with the help of ChatBot to yield maximum benefit. Consider the platform where the ChatBot will be used. Are you going to use it on your social media channel or on your website? What queries would it answer? Will it direct some queries to a human customer care executive? Will it be able to manage the hand-over process smoothly?
Value Proposition
Defining the value proposition helps determine whether the potential customer will come to you or visit your competitor’s website. To select the right ChatBot, you need to determine the value proposition as a higher value proposition may need Artificial Learning or Machine Learning capabilities.
Consider the Response Speed
What is the response speed you expect from the ChatBot? According to a ChatBot report, customers always look for quick answers. They may get frustrated and move on if their answers are delayed.
Selecting the right ChatBot will help you avoid delays in answers. The ChatBot should be able to deal with complex issues quickly and if there is a need for human customer care intervention, it should be done seamlessly and quickly.
Features and Functionality
Different ChatBots come with different features and functionality. Therefore, it is essential to evaluate and identify the features and functionality you need to automate your business successfully.
Decide the features you are looking for. Document them as proper documentation can help you choose the right ChatBot that could be improved later as required or could self-learn.
Automate Your Business
In today’s era where customers want an instant answer to their queries, ChatBot help businesses keep pace with such expectations. By keeping in mind your customer’s expectations and by evaluating your business objective, you can maximize the benefits offered by ChatBot technology.
Our team at Concevoir Web Services has been helping businesses choose the right ChatBot for their organization and automate their business. Get in touch today to learn how we can implement the best ChatBot for you quickly for higher productivity and profits.
Do Learning the Difference Affects The Marketing Campaign?
It is important that not only advertisers understand the difference between the three but comprehend the meaning of the terms correctly. It is important to have a budget before you choose what works best for your business.
Here are a few reasons why you should know the correct meaning of the terms.
You will be investing a lot of money in paid advertisements, promotions, and making your website attractive and user-friendly. Thus, it is important to know the difference as it will help you assess the data you will get from different marketing tools.
SEO, SEM, and PPC are all powerful performance-driven and result-oriented methods. If you end up mixing the results, you will never know whether your pain or unpaid initiative is faring as expected or not.
Another reason why it is important for businesses to learn the difference is that at the beginning you need to have a pre-set budget for the marketing activities. Similar to traditional marketing, digital marketing also offers plenty of tools to maximize your results. Learning more about the difference will help you choose the right marketing mix.
Finally, learning the difference also helps you be clear with your audience. When the internal team does not have clarity, they can end up putting up the wrong information, thus confusing the customers.
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