Developing a website that represents your business perfectly and showcases your brand’s personality can take months of planning, content development and numerous meetings with the professionals. Launching your business website is just the beginning of your online presence. However, it must be followed by regular website maintenance to keep it running smoothly.
The growth of your business is inevitable. Thus, it is important that your website grows with your business. However, some entrepreneurs fail to recognize the importance of long-term site maintenance plans.
Whether you have a WordPress, Drupal or any other open-source CMS website, it is vital to enforce regular security updates to avoid the risk of having your site hacked. A website that is not properly maintained increases the chances of losing valuable customers, which can in turn negatively impact your business. So don’t be a business owner who simply created a website, launched it and never looked at it again. When it comes to website maintenance, be proactive.
Here are a few reasons why regular website maintenance is essential for your online presence.
Security
Website security is the number one reason why you should opt for regular website maintenance services from highly experienced professionals. No matter whether your website is on WordPress or any other platform, whether it is an online store or use many plugins, hackers around the globe are eager to search for a vulnerable website that can be hacked. Thus, preventing security breaches is always essential for online businesses.
Make sure your website is always running on the most updated version of the CMS you are using. This ensures that the latest security patches and latest bug fixes are installed on your website. If malware is uploaded on your website by a hacker, it is not just a problem for you but also for your potential customers who visit your website.
Hackers often exploit the loopholes in the out-dated software and security patches in old websites as they are easy targets. Make sure your website is maintained properly and updated regularly for enhanced security features.
Boost SEO Ranking
Regularly updating new content on your website helps drive traffic and improve the search engine ranking of your website. Part of regular website maintenance is to update fresh content that adds value to your users’ quest. The more content you add regularly, the more improved ranking will you get.
On the other hand, a search engine can reduce your search ranking if the website is not frequently updated or show selective search results based on the type of device a person is using to browse the internet.
Moreover, if your website is several years old, there are chances that it is not optimized for different screens. Nowadays, if your website is not responsive, then Google may skip it when a person searches for the services you offer from a mobile device. This can lead to a loss of potential customers.
Improved User Experience
Improved user experience and sales lead conversion goes hand in hand. When you have initially launched your website, everything seems perfect. But after a while, a browser update or plugin installation may have thrown the website out of track.
Regular website maintenance helps add new features and functionality to the site which in turn offers improved user experience. Moreover, regularly updating your website gives you a chance to offer your customers relevant, sharable and interesting offers which make it easy for them to take the required action.
Let your customers know you value their engagement with your business and care for them.
Maintain Backup of Essential Files
Improved user experience and sales lead conversion goes hand in hand. When you have initially launched your website, everything seems perfect. But after a while, a browser update or plugin installation may have thrown the website out of track.
Regular website maintenance helps add new features and functionality to the site which in turn offers improved user experience. Moreover, regularly updating your website gives you a chance to offer your customers relevant, sharable and interesting offers which make it easy for them to take the required action.
Let your customers know you value their engagement with your business and care for them.
Maintain Backup of Essential Files
One of the biggest benefits of regular maintenance, apart from enhanced security, is backing up all the website’s files. Your web hosting provider can either do it manually or through automated services.
The last thing you want to happen to your online presence is to lose the crucial website information. If that was to happen, you need to invest a significant amount of time and money to re-build your website from scratch. On the other hand, if your website service provider has the backup, the website can be built in a fraction of time.
It Is Never Complete
While the web development company is going to say that your website is complete, it is truly never complete as it keeps on evolving constantly as your business grows. There are a lot of things that happen regularly that should be looked and reviewed.
Website maintenance is essential for all businesses. Whether you have an online store, provide a membership style services, or if you have a not-for-profit business, the website is the face of your brand. A well maintained website will attract more of what you want – higher search rank, quality customers, and improved performance and less of what you don’t want – hackers, malware, bots.
You will be spending tons of money on getting a website designed and developed. Therefore, it is only fair if you maintain your investment. From browser upgrades to new links and fresh content, there is something or the other that needs to be constantly updated. A website maintenance plan is always a good idea to keep your website working in perfectly good condition.
Let Us Help You!
Is your website regularly maintained? Have you ever been a victim of website hacking? Concevoir Web Services helps businesses keep their website running in excellent order and efficiently. We offer a wide range of professionally managed web designing and development services.
Whether you are setting up your complex business website or your personal blog, we are happy to help you keep your website up and running 24/7 stress-free. Get in touch today!!
Leave A Comment