Building a landing page is something all entrepreneurs need to do at some point of time. A high performing landing page is often seen as one of the most essential tools for successful online marketing.

But like many professionals, are you also unaware of the essential landing page best practices. Before we list out the essential elements that make the landing page work for your business, let’s begin with the basics.

What is a Landing Page?

A Landing Page is a fairly broad term which can be used to define different types of pages and goals.

While a landing page is not the home page of your online presence, it is the first impression that you leave on your customers. It is an address where you place your advertisements, social media links and encourage users to take the next step.

As a landing page see more traffic than your website, it should be considered more important than the home page.

A landing page is designed to inspire users to:

  • Sign up for email list
  • Buy products and services
  • Set up a free account
  • Obtain free samples
  • Access webinars
  • Download exclusive content
  • Grab special discounts and offer

Essential Elements of a High-Converting Landing Page

  • Attention-Grabbing Headline

    Any webpage has literally seconds to grab the attention of the user. If you fail to capture the viewer’s interest in the initial 5 to 10 seconds, they will move on to your competitor’s website.

    Having a strong attention-grabbing headline is absolutely necessary. This is the first thing that will inspire them to look around.

    A well-crafted headline should have an attention-grabbing adjective and use action-oriented language. You can even try using different font sizes to emphasize the words and make them stand out.

  • Focus on Benefits

    Every element on the landing page should be pitched as a solution to a problem your customers are facing. Instead of listing out the features of your products and services, list out the benefits for visitors.

    While it is difficult to avoid self-promotion, make sure to keep it to a minimum. Also, a good persuasive copy is important to get your point across and convince the potential customers to convert. Use words like “you” “your” instead of “we” “us” or “our”. This makes the prospects feel valued.

  • Use Visual Media

    Online readers often scan the web page instead of reading it completely. Thus, using various formatting techniques and the right use of visual media will make it easy to keep your point. You can incorporate images, GIFs, or videos on the landing page to engage customers.

    You can use images to showcase the products, new launches, introduce an employee, tell a story about the brand and for a lot more other things. Videos are even more effective than images to grab the user’s attention and make them stay on your landing page for a longer amount of time.

  • Be Specific

    When writing a landing page, the more specific you are about the offer, the better.

    While honesty remains a priority, make claims that you can easily back up, either with internal numbers or outside citations. You can use statistics, charts, or provide testimonials to back up your claims.

    However, make sure it is not the first thing that customers see, build up their anticipation and then use the statistics to demonstrate your overall value and expertise.

  • Strong and Visible CTA

    The placement of call-to-action (CTA) button on the landing page plays an important role. It is often a good idea to make it a different color so that it stands out on the page. Alternatively, you can even use an arrow pointing at the signup field. This is an effective way to increase signups.

    Moreover, be specific with the CTA’s and avoid boilerplate text such as “Submit” or “Click Now”

  • Focus on a Single Offer

    Finally, make sure the landing page content is laser-focused. Do not try to pitch every service you offer in a single landing page. Each landing page should make a particular offer. Also make sure there is consistency between the offer the customers have clicked on and the landing page content.

    That textual match between the banner advertisement and the landing page headlines will greatly reassure visitors.

  • Always Keep Experimenting

    There is no one right way to build the landing page as there is definitely more than one way to create a perfect landing page for your business. At the end of the day, a landing page that converts the highest number of visitors is the best.

    Writing a landing page copy is a skill you need to acquire. Concevoir Web Services offer competitively priced digital services to help you build your landing page and convert your potential customers into paying clients.

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