Should You Hire a Social Media Expert For Your Business?

Nowadays, to have a successful business, you need to be present online. Today, self-driving cars are no longer a fantasy. Kids have smartphones in pre-school. Not taking your business online can leave you behind in the competition.
According to Global Digital Report 2019, the number of internet users worldwide in 2019 is 4.388 billion, up 9.1% year-on-year. The number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year. The number of mobile phone users in 2019 is 5.112 billion, up 2% year-on-year.
Whether you choose to outsource to a social media agency or you have social media staff on board, social media marketing is vital for your business to thrive.
Here are a few reasons why your business needs a social media expert.

The goal of a marketing strategy is to generate revenue for the business. Social media experts are highly skilled professionals who know how to turn your followers in to potential paying clients.
75% of companies who choose to market their products and services online reported an increase in sales within 12 months. So make sure you have an expert specialist on board.

Before generating revenue, it is important you know how to track the sales. A social media expert will help you set up Facebook pixels, remarketing audiences, conversion tracking codes and more. This makes it easier to determine how the audience is progressing through your funnel.

A lot more things go into the social media marketing strategy than what you see at the surface. This is when an expert can help you achieve your targets and optimal engagement. He knows when it is the right time to post certain information to grab the eyeballs.

To keep your audience interested and engaged in your social media campaign, you need more than stock images and Facebook ads. Experts have knowledge about how to encourage your audience to participate and engage with your business in ways beyond the generic postings.

Apart from acquiring sales, social media marketing also help you build your brand image. This can help you become popular among your potential customers around the globe. Nowadays no one trusts a company that does not have a social presence.
Make sure you are not losing your customers because you are not actively present online. An expert will help you achieve an attractive social media presence.

Social media marketing isn’t about instant benefits and instant gratification. Growing a long term audience is something that happens over a period of time and not immediately. Once you have been able to grow a sizable following, you can advertise your products with ease.

Social media experts often know where your audience is and at what time they are active. They have wealth of information on social media user’s interest, their buying habits, their browsing habits and more.
Social media experts can create a tailored solution to help you target your potential customers. This will ensure that people you are advertising your products to are genuinely interested in your services and products.

Having an intuitively designed website with user-friendly navigation does not guarantee success of your online business unless people are able to find you. You need them on your website and if they are unable to find you, they will probably find your competitors.
Social media experts have expertise in crafting content and advertisements that make it easier for your customers to find your business online.

Interactions with the followers turn them into customers and customers can turn into paying clients. Social media experts encourage followers’ engagement in the form of share, likes, and comments.

Startup and small business can benefit immensely with social media advertising as they can see results without spending a lot of money. If done correctly, social media marketing is one of the most effective yet affordable forms of advertisements.

How many social media posts have you seen without a #Hashtag? Using the right hashtag encourages organic awareness of your online business. Moreover using hashtags also help businesses find their audience who are using their products and services.

Social media experts help you optimize your ads and learn from the data set quickly. They make sure you are not wasting your money through A/B testing.
A/B spilt testing is a way to test which version out of the two ads is more effective when pitched against each other.

Social media advertisement give businesses access to massive quantities of data through audience insights. They help combine the information with their own data to help your business earn profits.
For instance, social media experts can help target your Facebook ads specifically to users who have previously checked your website and have a history of making purchases.

Social media networks offer businesses a chance to choose custom and personalized advertisements. Geo-targeting and other features all marketers to personalize their content for different sections of their potential customers.

Want your business to go viral? Social media experts can help. As 92% of people trust recommendations from individuals over brands, just imagine what thousands of shares, likes, and retweets can do for your business?

As a business, it is vital to measure the return on investment. However, if you are a novice to social media advertisements, it can become difficult to pinpoint exactly what your business ROI is. This is when experts can help.
Social media advertisement is extremely trackable. An expert can help you measure sales, website traffic, email subscriptions, app downloads, and more. Moreover, they can compare results to the amount of time and money you are spending to determine your business ROI.

When you are advertising on billboards, radio or television, you don’t have enough control over who will see it. You just hope that your advertisement is able to reach the targeted audience.
However, with social media advertisements, you can target your potential customers based on the data available. As you are targeting your potential customers, you are not wasting money advertising your business to someone who is not interested in your brand.

Social media experts are more than just good writers; they know how to tell a story in 140 characters or less. They know how to use words to their advantage and cater to a specific target audience.

Consumers often ignore advertisements because they see it as an attempt to control how they think or act. However using social media, you can advertise your products without being too obvious.
Sponsored posts often look like your friend’s posts and this technique makes the consumers less likely to reject your ads. Moreover, social media experts are skilled at writing copies that do not look too focused on the advertisement. This helps them generate more leads as compared to traditional advertisements.
If you are still ignoring social media, you are falling behind in the line. It’s the right time to establish your brand on social media to reach out to your targeted audience around the globe.
Have a question regarding social media marketing? Want to hire an expert social media professional?