When was the last time you updated your website?

Is your website looking more like a haunted home?

Does it feel that it has been long abandoned?

Are your visitors running away in fear?

When building a website, organizations never think to scare off their potential customers. However, one wrong move is all it takes to convert their awe-inspiring tour into a nightmarish walk.

Here we are talking about the design, look, feel and content of the website.

When an online user shows up on your website, the last thing you want is to put them off. You want your website to come across as a welcoming one, instead of making the visitors feel anxious.

Signs It’s The Right Time

Here are a few signs that it time to give your website a makeover.

Your business website is your online home. You need to make the space warm and inviting to attract your potential customers.

However, if you keep your website in the back of your mind and do not regularly update it or make the required changes, it can get too confusing for your online audience.

    It may:

  • Look unsafe
  • Feel abandoned
  • Look like you do not care for your customers

Feel Abandoned

If you have not updated your website since its inception, it may look abandoned to your customers. While they may hop on to your venture out of curiosity, they wouldn’t stay on it for a long time and may move on to your competitor’s website.
Your website can feel abandoned if:

  • It looks outdated
  • It is too simple in design
  • Does not include a new and improved user navigation features
  • Seemingly uncared for
  • It is powered by a basic chatbot
  • Does not have contact information
  • The website is not responsive

If your online audience has a feeling of “what’s going on in here”, maybe it’s the right time to hire a web development company to revamp your website.

Too Confusing To Navigate

Your website should be user-friendly and easy to navigate. The audience should be able to find out what they are looking for with ease. Not only that, the website should not make the user feel trapped or lost.

Businesses often choose to do a number of things that can leave the visitors confused. Some of them are:

  • Jarring typography
  • Poor color contrast
  • Disappearing navigation
  • Unclear call to action
  • Infinite scroll
  • Excessively deep navigation
  • Disruptive pop-ups
  • Cluttered space
  • Lack of white space

The online users should not feel that he fell into a trap door which has no way out. This will only lead to frustration and the user will abandon the site. Instead, the focus should be on creating a clear path, which is easy to traverse.

Poorly Designed

Does your website look like a cheap version of a high end website?

It is poorly designed and developed?

A poorly designed website not only deflates the user enthusiasm but may also leave them wondering how the rest of experience will be. Some may even be left disappointed after a poor first impression.

You don’t want your online audience to notice flaws or other errors on your website. Don’t leave them wondering, “Why didn’t the company put in more money and effort to design and develop their online presence?”

If your website comes across as a poorly put together, you are probably going to lose on your potential customers who can convert into paying clients. Your competitors may have set the bar really high. Failing to meet your users’ expectations can put your business in jeopardy.

It Looks Unsafe

The last impression you want to leave on your user’s mind is the lack of security. When designing your website be mindful of a few things.

  • Install SSL certificated on your websitey
  • Prevent 404 errors
  • Use security badges at checkout to increase trust
  • Monitor your website for server downtime
  • Fix any faulty contact form
  • Block spams in forums and comment sections
  • Avoid as many red flags as possible
  • Make it responsive

There are a variety of ways an outdated, unsafe, and poorly designed website can scare off the visitors.

The Bottom Line

When a visitor enters your website, what should be their first thought?

“Oh, what should I do next?”

(OR)

“Maybe I should Google for some other service provider?”

(OR)

“Wow, this is just what I needed!!!”

There are plenty of ways you can make your visitors stay and convert them into paying clients. All you need to do is to take a look at your website and see what would you do if this was someone else’s website? Would you go on to make a purchase or will you find someone else online?

Avoid the common pitfalls that can scare away your customers and choose to revamp your outdated website.

Concevoir Web Services help you design and develop a website based on the latest technologies and the best CMS system.

To get started, get in touch today. We are happy to help.

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