Are You Using Videos in Your Marketing Strategy?

It is easier to use videos on your home page to grab the attention of your potential customers. You can use videos to introduce yourself and your company in a personalized way to send a clear and a precise message to your potential customers.

How about introducing your team to your audience through short and engaging videos? Use fun, interesting and short videos (less than 15 seconds) to let the personalities of your team members shine instead of writing a short bio.

Videos give you a chance to engage your customers as they are known to grab the attention in a better manner as compared to a large block of text. Share your store in an intuitive manner. Explain what encouraged you to start the business, share your humble beginning and your mission and vision for the future.

People often read testimonials before they choose to invest in your products and services. Testimonials in video format let your potential customers see the happy faces of your previous customers as they sing praises of your business in the short clips.

Have you ever seen a video on the FAQ page? How about starting a new trend? Create a comprehensive library of FAQ videos in a short Q and A format. This will not only help you answer common queries but make up for an interesting watch too.

With the emergence of a large number of social media channels, you can leverage the benefit of video marketing by creating custom videos. Informal unscripted videos help you connect with your audience in a better manner.

Your business blog also gives you a chance to connect with your audience through videos. Choose interesting visual elements along with a human voice to give your readers a chance to break the monotony and look forward to something you post every time.

Videos help you keep your product page short and your visitors engage. You can use videos to illustrate the features and benefits offered by your product and services. Further, you can even choose to add customer testimonials in these videos to create a lasting impact on your audience.

For a long time, the company’s newsletter has often suffered because of being inconsistent. Company newsletters are often ignored by employees. However, you can choose to video document your newsletter to make them entertaining to watch instead of sending out a word doc template.

Does your business often conduct webinars? You can create video campaign offers or visual landing page content with the help of videos to teach and enrich your buyers’ personas.

While focusing on potential customers, brands often neglect to entertain and engage their internal audience. This is when videos can help you craft interesting presentations to keep your employees interested in the next project.

Are you bored with the simple text-based confirmation emails? How about adding an informative video in the purchase confirmation email? Sounds interesting? The video can include you and your team having fun while processing the order or alternatively you can use product feature content to get your audience excited.

Yet another great way to introduce videos on your home page or social media is to show some behind the scene. Let the customers see what goes behind the scene to produce the product they are using.

Do you interview famous personalities? How about sharing the interviews with your audience? Take your audience with you while you interview your next guest.

Planning an event? Why limit your event to only those people attending your event? How about live streaming the event? Promote, share and live stream your event on different social media channels.

Whether you are planning on sharing a sneak peek of behind the scene or want to demonstrate a quick feature of your product, boomerang videos offer you the right way to showcase your brand.

Have any other idea to introduce videos? Share your answers in the comments below!!!